Focus on quality and helping your users navigate your site, and you likely won’t have to worry about too many links. Opt instead for links that are directly accessible on the page. Get an overview of all of your website pages that search engines have indexed. For HubSpot customers, our Page Performance tool (under Reports) will allow you to do this. If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler.
📝 15. Analyze Page Experience Report
Adding alternative text for images is the first principle of web accessibility. URLs are a minor ranking factor search engines use when determining a particular page or resource’s relevance to a search query.Keyword use in a URL can also act as a ranking factor. There are several online tools you can use to check your rankings, e.g. the Seobility Ranking Checker. The tool will immediately display your domain’s ranking as well as the top 100 URLs ranking for this keyword.
Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers. On-page SEO includes both technical and non-technical elements. Resize images to fit their display dimensions to avoid wasting bandwidth. Responsive design principles, such as flexible images and CSS media queries, ensure your visuals adapt seamlessly across devices. Start by compressing images to reduce file size without losing quality.
On-page SEO checklist
In this beginner’s guide to SEO, we’ll walk you through the fundamentals of SEO and how you can get started. This guide is perfect for anyone looking to learn SEO for beginners. Like title tags and meta descriptions that are too long, too-long URLs will also be cut off with an ellipsis.
- And optimizing your images can boost their appearance in Google Image Search, leading to additional traffic.
- In other words, generating a high TF-IDF score by itself generally isn’t enough to expect much of an SEO boost.
- You can also go through the keyword explorer, content explorer, and rank tracker to further analyze your website.
- Don’t forget to check how it loads on different browsers and mobile devices.
- Our managed services start at $2500 per month, and our a la carte pricing starts from $250 per page.
If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices. Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use. Break down complex topics, explain technical terms, and use examples when needed. A shopper needs product details, while a researcher wants comprehensive information. The tool makes it easy to analyze your competitors’ keyword usage. In contrast, you want to avoid keyword stuffing—i.e., forcing keywords where they don’t sound natural.
By effectively implementing on-page SEO, B2B companies can achieve sustainable growth and a significant competitive advantage in the digital marketplace. Use columns U through W to plan for these elements if you don’t already have them, or to document how you’ll improve them. By externally linking to credible and trustworthy sites, Google will know your page is also credible and trustworthy. Not only does Google want to know your site is well-referenced, but your visitors do, too. Whether viewed on a mobile device or desktop, your site must be able to load quickly. Visual content — like images, graphics, and charts — play an important role in on-page SEO for several reasons.
FAQs about on-page SEO services
The H1 tag is particularly important as it typically contains the primary keyword and summarizes the page content. While you’re optimizing your existing pages for specific keywords, you also need content ideas that not only are engaging but also relevant to your keywords. Tools such as the Blog Topic Generator can not only suggest topics but also provide SEO Anomaly search volume data for the keywords you plan to use. Incorporating primary keywords throughout the page will ensure you optimize your content for the highest exposure on search engines. You should even optimize your pages around semantic keywords and primary keywords, this ensures search engines do not assume the context of the page.
Organize your content into short paragraphs and use bullet points to simplify scanning. Clear, concise text ensures users can quickly find the information they need. A mobile-friendly design ensures your site works well on any device. Responsive layouts, readable fonts, and adequately spaced buttons improve usability on smaller screens.
In Chapter 2, we discussed the importance of having a crawlable website. Part of a website’s crawlability lies in its internal linking structure. A common misconception is that more keywords translate to better SEO. This can lead to keyword stuffing, which harms readability and user experience, potentially resulting in search engine penalties. Instead, B2B companies should focus on creating valuable, user-oriented content that naturally incorporates keywords based on thorough research and genuine content relevance.
